Chart of the Month November 2024

To understand the changing attitudes towards Diwali, we asked two simple questions.

The first question was about who people spent this year's Diwali with. The second question was about two contrasting ideas, such as "Fireworks should be allowed as a tradition" versus "Fireworks should be banned," and we asked which perspective was closer to their views.

How do you spend Diwali in 2024? (Please select only one.) (%)

About half of the respondents stated that they spent Diwali with their family."

From the following A and B statements, which ones are more applicable to you? (Please select only one.) (%)

Environmental Awareness vs. Tradition

• 59% support stopping firecrackers due to environmental concerns, while 42% prefer keeping them as a tradition.
• 60% favor using LED lights for eco-consciousness, compared to 40% who prefer traditional oil lamps.
• 75% support environmentally friendly celebrations, while 25% favor preserving traditional methods.

Gift-Giving Preferences

• 75% prefer simple, practical gifts, while 26% opt for lavish ones.
• 71% want gift exchanges to continue as a meaningful tradition, compared to 29% who would stop them.

Celebration Focus

• 55% prioritize bonding with family and friends, while 46% focus on religious significance.
• 76% are excited about the festive atmosphere, while 25% are mainly excited about shopping and gift exchanges

[INTAGE Monthly Tracking Survey]

Area: Delhi, Mumbai and Bangalore

Target: Male and Females aged 18-44 years old

Methodology: Online Survey

Sample size: 360 (Equally distributed by area, gender, and age)

Timing of survey: Last week of each month