Indian staff tastes Japanese RTD Lemon Sours

The lemon sour market has been booming in Japan over the past few years, and it is said that about half of the RTD market is lemon-flavored. We asked our Indian staff what they thought of the Japanese lemon sour, and based on the results of a round-table discussion on the taste of lemon sour favored by Indians, we will examine what kind of lemon sour tastes are preferred by Indians.

Summery 

• Preferred Flavor: A balance of subtle lemon flavor and sweetness was favored. The lemon flavor was seen as refreshing, while the acidity and bitterness of freshly squeezed lemons were generally avoided.
• Alcohol Content: Respondents tried drinks with alcohol content ranging from 3% (“Horoiyoi”) to 9% (“Strong Zero”). None found the alcohol content too strong. “Horoiyoi” was described as juice-like, and even “Strong Zero” did not have a strong alcohol taste.
• Comparison to Indian Beer: Japanese chu-hai was noted to be easier to drink and less like an alcoholic beverage compared to the strong beer commonly consumed in India, which may have a chemical alcohol taste to Japanese people.

In this report, we consider how Japanese Lemon sour is accepted in India.

For full report, refer to this link.