Growing with India
India is exciting! This simple comment sums up my opinion after spending the past 3 years here. The country's diversity—of languages, cultures, religions, and traditions—sheds a different light on what would otherwise be simple findings. There is often an " ah-ha! " moment when we conduct market research. From a market researcher's perspective, India is probably the best place to be, because there is just so much to learn from each project. I am very happy to be here, and to play a part in creating a new piece of history for the INTAGE group in Asia.
We are an Indian-Japanese corporation. In 2013, INTAGE acquired a local company to expand our network across India. This acquisition has not only given us access to all corners of India, but also provided us with a great depth of talent, which is a crucial element in gaining understanding about this complex market. In Japan, INTAGE has built its reputation on
cutting-edge technology and the Japanese concept of gemba* management. By combining these assets, we strongly believe that we can provide unique services to our clients. We are the company that delivers the best of both India and Japan in market research.
We have a variety of research offerings to match our clients' needs. Our key advantage is that we work closely with our headquarters in Japan. According to one source, India has more than 100 million smartphone users already—almost as many people as the population of Japan itself. We are confident that we can apply our mobile research technology in India. Research tools such as MROC and MyReco (diary recording) are already available. Respondents can access these platforms from their smartphones to participate in our surveys. Technology is changing market research everywhere. INTAGE INDIA is committed to bringing the new technologies that we have in Japan to the Indian market, to help provide our clients with actionable consumer insights through research.
Despite a focus on the size of the population, the true strength of India lies with its youth. It is a young nation where over 50% of the population is under 25 years old. India's future has just begun, and more change is coming. As excited as we are about the transformation of India, we are committed to our clients' success. Let INTAGE INDIA be your partner to understand this fast-changing market. Through our advanced research technologies and experience, we will add value to your research.
* " Gemba " means " front line " or " actual work site ". In marketing research it refers to the place where data is collected and/or processed. Understanding of the gemba is crucial for quality management.