We offer a range of services which constantly capture the changing marketing environment.
We are highly effective in supporting our customers’ marketing activities by providing a variety of solutions to deal with the range of challenges in the marketing process and supporting our customers’ PDCA cycle at all phases from formulation of a strategy to the verification of its effectiveness.
Identification
We support the formulation of a marketing strategy with our research data which lets you understand the current status of the market and the consumers...
[Research Topics]
- Understanding market trends
- Forecasting market future
- Understanding the realities of category users
Development
We support the process of "developing" the product, service and/or measures that will be accepted by the target...
Topic
- Target understanding
- Concept generation and evaluation
- Product testing
- Package testing
- Pricing
- Advertising and creative concepts testing
- Shopper understanding
